West Avenue

Among the four main streets of Xian, West Avenue is the most featured one with distinct architectural style. In 2007, West Avenue was listed as a special commercial street in China with its archaized Tang Dynasty architectures and street appearance. Here locates Central Plaza, Parkson West Avenue Branch, Century Ginwa, Watsons, Minsheng Department Store West Avenue Branch and Wenbaozhai Tour Shopping Center, etc.

Century Ginwa is located on the Bell & Drum Tower Square which is a landscaped square with profound cultural connotations as well as the high quality and the exclusive shopping center. Ginwa houses over sixty world-famous brands for discriminating customers, including Bally, Burberry, Dior, Givenchy, Lancome, Estee Lauder, and other all of which make it a fashion center in Xian.

Wenbaozhai Tour Shopping Center is one of the earliest fixed tour shops for visitors in the northwestern region. It taken as a window to the outside world and primarily manages silk, woolen blankets, jade articles, calligraphy, paintings, antiques and model figures of warriors and horses, etc.

Location: close to Bell Tower and Drum Tower